Customer Relationship Management (CRM) is a software solution for businesses to manage customer interaction efficiently. It involves collecting & assimilating data on customers, such as their contact information, purchase history, and preferences, and using this information to improve customer experiences. CRM systems typically include tools for managing customer data, tracking sales and marketing activities, and providing customer support. By using CRM, businesses can gain insights into their customers’ needs and behaviours, which can help them improve their products and services, tailor their marketing messages, and deliver better customer service.